Shriram Life Insurance unveils campaign ‘A Promise That Stands When It Matters Most’
Shriram Life Insurance has launched a new campaign titled 'A Promise That Stands When It Matters Most'. Created by its creative agency MoMantra, the film is based on a real story and follows a family through a difficult period, showing how the company stood by them when they needed it most. The film shows how the Smart Suraksha Card helps customers access their policy details with ease, making it simpler and more convenient when it matters most. The company's claims record supports the story. Shriram Life Insurance reported a combined (individual and group) claim settlement ratio of 99.12% in FY 2025-26. Around 94% of eligible, non-investigative claims are settled within 48 hours. "People buy a policy hoping they will never need it. When they do, the only thing that matters is how quickly and fairly the claim is handled. We wanted this film to be about that moment, with a real family…